Client wanted us to drive Smirnoff Vodka awareness and consumers engagement through the Night Life Exchange global project. We proposed an integrated marketing ...
Client wanted us to drive Smirnoff Vodka awareness and consumers engagement through the Night Life Exchange global project.
We proposed an integrated marketing campaign to leverage on the exchanging culture aspects and 50 countries NEP celebration to provoke public attention by engaging from Facebook, Youtube, search, social media, PR to microsite and offline gigantic stadium event, consumers to understand the brand culture to build strong brand affinity.
Smirnoff consequently gained more than 18% BTS through this period to be at 22% vs. Belvedere and GreyGoose. There were more than millions of public awareness, ten of thousands participations in the campaign, thousands of comments, 50 thousands of members and fans on Facebook and website during the campaign with 100% positive feedbacks and expectations of more to come from Smirnoff in 1.5 months. The campaign, hence, went ahead to win PMMA awards of Asia. Internally, this campaign has been the wordly case study for both Client and Agency.
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