Bye Bye label

Our main purpose was to drive the confidence in Youth of self-expression despites labels "statement of others of oneself".

We ran an integrated campaign named "Bye Bye Label" which was proposed with unique consumer experience to deliver the brand message through users' engagement and sharing from Facebook, Youtube, social media, microsite to events.

Bye Bye label

Successfully , the result drove more than 20 million views on Zing video, millions of awareness, thousands of positive comments, twenty of thousands of parcipations online, thousands of participants in flashmob and events in three key cities HCM, DN, HN in one month and rated as one of the most successful YTD campaign for Kotex Vietnam.