Cheil and Chocopie had requested us to produce the recent new technology on mobile and computer, Augmented Reality (AR) for their 12 ...
Cheil and Chocopie had requested us to produce the recent new technology on mobile and computer, Augmented Reality (AR) for their 12 different 3D animated stories of love, friendship and family to be found on product packaging. A series of video to guild users and the AR application must be compatible for iOS, Android and PC versions and sharable to facebook and email.
The challenge was on mainly how to develop an AR application to host 12 3D stories that users can easily download at anytime and anywhere through all network either one by one or all stories at choices. Also, the AR reader must be built where viewers can rotate stickers or phones / computer 360 degrees to view of the 3D object smoothly and share on social network at finger touch in video conversion format.
Developed and Optimized of both 3D object animation stories and AR software to at most 65MB application for users to download the application. Meanwhile, for each sticker 3D animated stories, the download time must be at most 10 seconds. The shared stories by each user must be immediately converted to Video format on social network immediately.
The application was uploaded on iTunes and Google stores successfully after 5 weeks of production time. The PC versions were available on both Apple and Windows. Videos of instruction were produced. The AR exceeded client's expectation which was first thought could not be built to the level of it is today in Vietnam market. User now can easily share each story to friends on email or facebook.
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